Football Association of Wales' logo
Football Association of Wales' logo

The Football Association of Wales is the governing body for football in Wales, supporting the development of the game at every level while managing international fixtures, media activity and stakeholder engagement. The organisation required a modern press conference and briefing facility capable of supporting media events, presentations and internal communications while delivering a professional, broadcast-ready experience.

Advise

SSUK worked closely with the Football Association of Wales to understand how the space would be used by media teams, presenters and stakeholders. The focus was on creating a flexible environment capable of supporting press conferences, presentations and hybrid events, while ensuring systems remained straightforward and intuitive for staff to operate. Consideration was also given to audio quality, lighting and content presentation to ensure the facility met the expectations of a modern media environment.

Plan

A fully integrated solution was developed, combining presentation technology, professional audio, lighting and intuitive control into a single platform. The design centred around a dual-display approach, allowing the space to support multiple event formats while maintaining a consistent user experience. The underlying infrastructure was designed to provide flexibility, scalability and long-term reliability.

Deliver

SSUK delivered the complete installation, integration and commissioning of the briefing room. This included presentation displays, projection systems, professional audio, microphone systems, lighting controls and media distribution facilities. The project was delivered alongside wider refurbishment works, ensuring all systems were installed, tested and commissioned in line with programme requirements.

Support

Following installation, SSUK provided testing, commissioning, training and ongoing remote support. The control system was programmed to simplify operation for users, ensuring the facility could continue to support media events and communications activity with confidence.

Technical Specification

  • 136" all-in-one LED display

  • Secondary large-format projection system

  • Integrated AV-over-IP infrastructure

  • Professional press audio distribution

  • Broadcast-ready lighting system

  • Centralised touchscreen control platform

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A large red digital display board with team logos and sponsors, including Chase, JD, Adidas, and Carling, on a wall inside a stadium or sports facility. The Welsh football emblem is partially visible to the right.
A row of black chairs with the Welsh flag shield on the headrests, placed against a red wall with a large Welsh emblem, in a room equipped with a projector mounted on the ceiling, a small black table with a phone and power strip, and part of a display screen showing a website.
Interior of a room with a large digital screen showing a landscape of a lake with rocks, trees, and mountains in the background. To the right of the screen is a shield emblem with a red dragon on a white background outlined in green. There are ceiling lights and an additional sign with the same emblem on a stand in the foreground.
Conference room with a large screen displaying the Welsh Football Association logo and text, microphones on the table, and a laptop, set up for a presentation or meeting.
A black audio equipment rack with a control panel on top, placed against a red and gray wall, with a power outlet at the bottom, and a gray carpeted floor.
A conference room with a large screen displaying the logo of the Football Association of Wales and Welsh text. The room has a long table with microphones, laptops, and chairs in front of it. The ceiling has modern black panel lighting.
A touchscreen device on a white wall displaying a red lion graphic and the words "Touch screen to Start."